Every visitor is already an investment.
Every click has a cost: advertising, SEO, email, or word of mouth. My job is to help businesses get a better return on that investment.
About
Design taught me what conversion later proved.
Helping premium ecommerce brands build stores their customers trust.
When I started my career in UI/UX design more than a decade ago, I believed that a beautiful website was enough. It wasn't. Again and again, I saw businesses invest thousands into redesigns only to wonder why sales weren't improving. The problem wasn't the colors. It wasn't the layout. It wasn't even Shopify. The real challenge was that customers weren't experiencing enough trust to confidently buy.
That realization changed the direction of my career. Today, as Co-Founder of ObjectSingle, I help founders of premium brands in beauty, wellness, and luxury improve customer experience, increase conversions, and build sustainable growth through strategy, UX, Shopify, CRO, and AI-powered execution. Because I believe every visitor is already an investment.
My Journey
I didn't set out to become a conversion strategist. I started as a designer. Like many designers, I focused on creating interfaces that looked clean and modern. But over time, I noticed something that bothered me. Some of the most beautiful websites still struggled to grow.
Founders were investing in advertising, redesigns, and new technology, yet many weren't seeing the business results they expected. That pushed me to look beyond design. I started studying customer behavior, ecommerce strategy, conversion optimization, and the psychology behind buying decisions.
The more I learned, the more I realized that growth rarely comes from a single redesign. It comes from understanding customers, removing friction, and making better decisions over time.
Rabia and Sabir building ObjectSingle
Building ObjectSingle
In 2016, my husband Sabir and I started building what would eventually become ObjectSingle. Our vision was never to become another web agency. We wanted to build a company that combined strategy, design, engineering, and more recently AI to help ecommerce businesses grow sustainably.
While I focus on ecommerce strategy, customer experience, Shopify, UX, and conversion optimization, Sabir leads our AI and engineering initiatives. In 2025, we registered ObjectSingle in Europe, marking an important step toward building the global company we've always envisioned.
What I Believe
The principles behind every recommendation
Strategy comes before execution.
Technology is important, but implementing the wrong solution faster doesn't create better outcomes.
Customer trust drives sustainable growth.
The best-performing brands don't rely on persuasion alone. They build confidence at every step of the journey.
Long-term partnerships create better businesses.
The most meaningful results come from working closely with founders over time, not from one-off projects.
How I Work
Every business is different. That's why I don't begin with design. I begin with questions. What is slowing growth? Where are customers dropping off? What assumptions are we making? What evidence do we have? What should we improve first? Only after understanding those answers do I recommend strategy, UX improvements, Shopify optimization, or new technology.
My Commitment
If we work together, you'll always receive honest recommendations based on what's best for your business, not what's easiest to sell. I won't recommend unnecessary redesigns. I won't suggest technology because it's trendy. And I won't optimize for short-term wins that weaken long-term trust.
Every recommendation should help your customers make better buying decisions and help your business grow sustainably.
Let's build ecommerce your customers trust.
Start with a free audit of your store: a personal review from me showing exactly where you're losing conversions and what I would fix first. Or if you already know what you need, book a call.